Services

I offer an array of digital marketing services to suit your business’s particular needs and goals. Each service can be stand-alone or can be done in conjunction with other services or packages to further increase traffic, awareness, or quality leads.

SEO Audit

Comprehensive on-site and link profile review & analysis. Scope of the audit can be tailored depending on the size of your website, pre-existing issues, and SEO goals.

SEO Technical Website Optimization

A full SEO overhaul that covers all of the important elements that help to guide search engines when they crawl your site. I can make the edits/changes myself or work with one of your developers to have the necessary changes implemented.

Pay-Per-Click Campaign Creation and Optimization

I'll create, manage, and optimize your campaigns to ensure that you're receiving the highest number of clicks and conversions. Whether it's Google AdWords or Bing Ads, PPC campaigns can provide one of the highest ROI's of any digital channel.

Social Media Advertising on Facebook, Instagram, LinkedIn and More

I can help you leverage the social platforms which have the greatest potential to provide your business with the most exposure to your target demographic. Facebook, Instagram, and LinkedIn are just a few of the many social media sites out there today that can be used to increase brand awareness, customer loyalty, as well as engagement and retention.

Content Marketing (Research/Creation/Promotion)

In the world of SEO and online marketing, content is still king.

In regards to SEO, if you don't mention the keyword phrases in your content that you want to be found for, the search engines won't see your website as being very relevant for those search queries (and rightfully so).

To address this issue the content on your website needs to use your specific target keywords, while still being both informative for the user and search engine friendly.

Retargeting Campaigns Setup and Management

Getting people to your website can be tough. And once you get them there it can be hard to get them to convert on their very first visit. So you have to continue to engage with them and stay top of mind.

One great way to do this is with retargeting. When a visitor comes to your website a cookie is placed on their browser (we can set the duration) which puts them into the campaign. Once in the campaign, they will begin to see your ads on third-party websites (as well as social sites like Facebook) until one of two things happens; either the tracking cookie expires, or they come back to your website and complete the conversion event.

Web Analytics Reporting and Training

If not yet installed on your site, I will work with your developer(s) to add the necessary Google Analytics, Google Search Console, Crazy Egg, Hotjar, etc. code to your website. Every month I will review the analytics data that each of these tools provide, to further gain insight on the performance of your site. From this data I will provide feedback and recommendations on what changes or modifications need to be made. Monthly Google Analytics dashboard reports can also be emailed, highlighting the most important metrics for that month.

On-Site Training Sessions

The strategy and tactics involved in SEO and digital marketing can be very technical and extremely precise. This can make understanding all of the various elements involved difficult and very time consuming.

One of the best ways to fully understand overall digital marketing strategy/tactics, or a specific digital channel, is a hands-on interactive training session.

From a presentation to the management staff to training an on-site team, I provide a wide range of options to best suit your businesses needs.

Landing Page Creation, Testing, and Optimization

Having great ads, whether they are text, display, video, or sponsored content posts, is only half the battle. Once a potential customer clicks on one of your ads it's then up to your landing page to convert that customer.

So whether it's filling out a form (lead) or making a purchase (sale) the responsibility of conversions lies with the landing page.

I can work with your creative/development team to create engaging landing pages that include all of the key elements that visitors are looking for when deciding whether or not to proceed.

You usually only have a few seconds before someone makes up their mind, so it's important to grab their attention right away, and then guide them down the conversion funnel.

To learn more about my services and how I can help your business reach its marketing goals, contact me today.

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